A cross-functional practitioner community
The handoff from sales to everything that follows is where most customer relationships quietly go wrong.
Onboarding, customer success, education and marketing all inherit a promise they did not make. The Post-Sales Alliance maps what the post-sale journey actually looks like, then defines what it should look like, in public, with practitioners who live in it.
Session 3 ยท September 2, 2026
Mastering the Sales-to-CS Baton Pass
The Post-Sales Alliance panel looks at how teams can stop dropping customer context as responsibility moves from sales to customer success.
Read the recapWhat we keep coming back to
Five threads run through every panel and every piece of writing on this site.
The broken handoff
What actually happens in the weeks after a deal closes, and who is left holding the customer.
ICP discipline
Being honest about who you sell to, and what it costs when that definition keeps stretching.
Metrics that actually matter
Measuring progress toward the outcome the customer bought, not just a satisfaction score.
AI as a tool
Using AI to prepare for customer conversations rather than to avoid having them.
Process before scale
Fixing how work changes hands before adding more people to do it.
The people on the panels
Founders, customer leaders and enablement practitioners who work on both sides of the handoff.
Jamie McDermott
Founder, Flow
The handoff is where most customer relationships quietly go wrong.
Kristine Kukich
Co-founder, Post-Sales Alliance
If you are not disciplined about who you sell to, nothing after the sale can save you.
Alison Bukowski
Customer experience, marketing and advocacy leader, Point of Reference
Customer proof is built long before anyone asks for a reference.
Erin Felton
Founder, FeltonGTM
Go to market work does not end at the signature.
Anderson Campbell
Director, Customer and Partner Enablement, Intellum
Education is the cheapest way to keep a promise you already made.
Angela Sutton
Founder, Market Fast Forward
Marketing owns the story after the close too.
Diana Gabroveanu
Co-founder and CCO, Advocacy Maven
Advocacy is the receipt for a handoff that actually worked.
Rachel Bland
SVP of Products, LearnExperts
Enablement content is a product, so treat it like one.
Recent writing
Read the blogMetrics that actually matter
Five signals a customer is already leaving
The quiet indicators that show up long before a renewal conversation goes badly.
August 6, 2025
Process before scale
Session 2 recap: Bridging the Execution Gap
The distance between what a company sells and what it can actually deliver, and why hiring rarely closes it.
July 23, 2025
The broken handoff
Session 1 recap: Re-engineering the Handoff
What the first Post-Sales Alliance panel said about the thirty days after a contract is signed.
June 18, 2025